Check discovery and indexing
Review robots directives, XML sitemaps, canonical URLs, redirects, status codes, internal links, and indexation patterns. Fixing these fundamentals helps search engines discover the pages you actually want considered.
Improve the user experience
- Mobile layout and usability
- Core Web Vitals and page performance
- Image sizing, caching, and script loading
- HTTPS, mixed content, and redirect consistency
- Accessible navigation and readable content structure
WordPress-specific review
For WordPress sites, examine theme and plugin overhead, image handling, caching configuration, unnecessary scripts, and template-level metadata. Changes should be tested carefully to avoid breaking forms, tracking, or key functionality.
Structured data and diagnostics
Validate relevant schema types and use Google Search Console plus browser-based testing tools to confirm that changes are working. Structured data should describe the actual business and content rather than add unsupported claims.